Banafsheh Behzad

Assistant Professor, California State University, Long Beach

Title

The Application of Game Theory in Analyzing Public Health Issues

Abstract

This research introduces a variation of the Bertrand price game, in which production capacity constraints and product differentiation are incorporated. Equilibrium prices in both pure strategy and mixed strategy are sought. Complete characterization of mixed strategy equilibrium in such games is introduced. The game is applied to identify the equilibrium prices of the vaccines sold in the US pediatric vaccine market. The results provide insights for pediatric healthcare community, including federal government officials and vaccine manufacturers who are seeking effective pricing strategies.

Bio

Dr. Banafsheh Behzad is an Assistant Professor of Information Systems in the College of Business Administration, California State University, Long Beach. She holds a Ph.D. in Industrial Engineering from University of Illinois at Urbana-Champaign and a B.Sc. in Industrial Engineering from Sharif University of Technology. Her research interests include game theory and its application in public health and social networks.

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